35th Annual Chalk It Up! Chalk Art & Music Festival

Labor Day Weekend, August 30 - September 1, 2025

Fremont Park in Sacramento

Individuals, families, businesses, organizations—anyone who patronizes the arts can support artists and the arts community by sponsoring a chalk art mural at the Chalk It Up! Chalk Art & Festival. Since 1991, Chalk It Up has been FREE for the public because of community members like you who sponsor a Chalk Artist, demonstrating our collective commitment to supporting and promoting artistic expression. 

By becoming a sponsor, you not only contribute to the vibrant arts community but also gain significant visibility and recognition during the festival. Your name will be prominently displayed on the chalk art mural, ensuring that your support is seen by the thousands of festival attendees.

HOW IT WORKS:

• Sponsors fill out this form and make their sponsorship donation.
• If you have an artist that you want to create your chalk art mural you will list their contact information on the form.
• If you do not have an artist that you want to work with, the Festival Committee Crew at Chalk It Up will assign at artist to create your chalk art mural. 
• The artists will start the chalk art murals on Saturday of Labor Day Weekend, and will work on and off at their leisure through the weekend until they are complete.  Artwork must be completed by Monday (Labor Day), at Noon.
• The artist will list your name as the sponsor on their chalk art mural.

Chalk Art sponsors can visit the festival over the three-day weekend to watch their artwork come to life. This unique experience, shared with the estimated 30k—40k people who will also see their sponsored chalk art, is a testament to the impact of your support and the beauty of our arts community. It’s a thrilling opportunity to see your support in action and a special way to participate in this great Sacramento tradition.

About the Chalk Art Murals:

Street painting, using chalk as the medium, is an Italian tradition believed to have begun during the 16th century. It is called “Madonnari” because of the early Italian street painters’ practice of reproducing the image of the Madonna (Our Lady).

The Chalk It Up Festival honors this tradition and celebrates its transient beauty, connecting us to a rich cultural heritage. Your support helps us continue this tradition and celebrate its beauty.

One of the things that is magical about the Chalk It Up! Chalk Art & Music Festival is that the artists create their chalk art murals on the sidewalk during the three days of the festival, creating an art gallery show in real time around the perimeter of Fremont Park.

Sponsors are welcome to tell us a bit about their vibe, theme, or inspiration and we will pass that along to the artist; however, the final artistic choices are up to the artist. We do not ask artists to reproduce logos or advertisements.